AI Insights · Timothy · July 2025
Top 5 Social Apps Performance in Colombia Q2 2025
Explore the performance trends of the top 5 social apps in Colombia during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the top social apps in Colombia showed varied performance trends across downloads, revenue, and active users, as reported by Sensor Tower.
TikTok Lite - Save Data & Fast saw fluctuations in weekly revenue, peaking around $308K in mid-April and ending the quarter at approximately $254K. Downloads surged to over 515K in early June, while active users consistently hovered around 20M, with a slight increase towards the end of the quarter.
Facebook Lite experienced a steady climb in downloads, reaching about 260K by late May. Revenue showed a modest upward trend, closing at $12K in the last week of June. The app maintained a robust active user base, slightly decreasing from 25.4M to 25.2M over the quarter.
Instagram maintained a stable revenue stream, averaging around $23K weekly. Downloads peaked at over 194K in mid-May, while active users fluctuated slightly, ending at approximately 19.4M.
Threads, despite having no revenue, showed a positive trend in downloads, peaking at over 109K in early June. Active users increased steadily, reaching over 5.2M by the end of June.
OmeTV – Video Chat Alternative demonstrated a varied revenue pattern, with a high of $1.4K in early June. Downloads remained stable, ending at around 41K. Active users rose steadily from about 200K to 246K throughout the quarter.
For more detailed insights and data on app performance, visit Sensor Tower.
